My SEO Blog

Link Building in 2018

I had a call last night with a potential new client. I walked her through my proposal which was centered mostly around a full audit plus keyword, audience and competitor analysis. Towards the end, she said that the last agency who helped them with SEO mostly focused on link building. She even said that since

Link Building in 2018 2018-03-15T01:21:55+00:00

Latent Semantic Indexing and How to Implement It ?

We had a nice discussion today with my team about how to improve our on-page content on our commercial pages to increase relevancy and hopefully improve our rankings. As we shared ideas, the topic of using secondary keywords came up. I reminded my team of the concept of "Latent Semantic Indexing" but to be

Latent Semantic Indexing and How to Implement It ? 2018-03-02T06:30:10+00:00

Google’s Search Quality Evaluator Guidelines

While I and the SEO world obsess over the topic of "ranking factors" and whether they're good or bad for our industry, I've been refreshing my memory on Google's "Search Quality Evaluator Guidelines". Part of the arguement right now against ranking factor studies, most eloquently said by Jenny Halasz at JLH Marketing, is that they're

Google’s Search Quality Evaluator Guidelines 2018-03-15T02:15:56+00:00

Page Load Speed Should Be An Obsession

At my current job at Betsson, we are obsessed with page load speed (and we have a MOUNTAIN to climb to hit our benchmark). For my dad's website, again, I am obsessed with the page load speed (but learning via trial by fire). I would argue that any SEO or webmaster should also be obsessed

Page Load Speed Should Be An Obsession 2018-02-23T04:57:19+00:00

Keyword Search Volume Data in 2018

I've noticed more and more SEO "gurus" and software companies boldly claiming the inaccuracy of Google AdWords' keyword search volume data. SEMrush just gave an update that they've made major upgrades to their data to implement more Clickstream data and reach more accuruate search volume metrics. Rand Fishkin just did a Whiteboard Friday about the

Keyword Search Volume Data in 2018 2018-03-15T02:24:33+00:00

Local SEO Factors

These are the latest and best articles relating to Local SEO Ranking Factors. My Moz: https://moz.com/local-search-ranking-factors Summary from Moz: https://moz.com/blog/local-search-ranking-factors-survey-results-2017 From Local SEO Guide: http://www.localseoguide.com/guides/local-seo-ranking-factors/ Awesome article predicting the future of Local SEO and SEO in general: https://tidings.com/vault/local-ranking-2020.html http://streetfightmag.com/2017/02/21/how-does-google-determine-the-authority-of-local-entities/ An article from Nifty with an update of their Local Landing Page Study: https://niftymarketing.com/optimal-local-landing-page-infographic/ Sterlink Sky

Local SEO Factors 2018-07-11T09:37:16+00:00

Searchmetrics Summit 2017 Learnings

I was lucky enough to attend the Searchmetrics Summit 2017 in Berlin in November. I thoroughly enjoyed some of the presentations. You can view them all here: http://pages.searchmetrics.com/201711-Summit-Berlin-keynotes.html Probably my favorite presentation was the keynote by Marcus Tober, Founder and CTO of Searchmetrics. He spoke about the importance of transitioning from general Ranking Factor studies

Searchmetrics Summit 2017 Learnings 2018-03-15T02:00:24+00:00

Canonical, Alternate and hreflang Tags

Implementing various meta tags correctly on your website can have a huge berring on whether the correct page ranks for a given keyword. It can be quite complex but I think these visuals can help clarify. Then, I've provided some links to articles that do a good job describing each in more detail. Simple visual

Canonical, Alternate and hreflang Tags 2018-03-15T00:57:41+00:00

Google’s Ultimate Goal is a User-First Index

Over the past 10+ years, dozens of SEO gurus have pontificated about Google rankings factors and 'what does Google's algorithm really want?'. There's lots of conversation right now around voice search and Google being an "answer engine" not a search engine. The most astutue point to the original "I'm Feeling Lucky" feature to show that

Google’s Ultimate Goal is a User-First Index 2018-02-23T03:01:42+00:00

How do you find new business? What if I could help it find you?

If you aren’t happy with your current website or business is slow and you want to try growing your business online, there are a number of services that I can provide that can potentially help. I do more than just SEO.

Testimonials

“Max Bennett has been the leader of our website development and most importantly, our SEO campaign. For two years, Max has done a terrific job. I have been more than satisfied with his work and the results of his work.” –Jack Perkins, Owner, Felix Katnip Tree Co.

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